Masala Brand Identity
Stand-up pouch packaging architecture and modern visual identity system for artisanal spice blends.
Project Brief & Objective
Surabi approached Let's Think Studio to reimagine their traditional culinary product range into a contemporary, shelf-dominating gourmet packaging collection.
Commercial Challenge
Spice packaging is traditionally cluttered and dated. Surabi needed packaging that honored authentic regional heritage while appealing to modern urban epicures.
Creative Strategy
Designed a clean, warm kraft and saffron color palette anchored by a distinctive geometric sun-burst emblem and bold, legible flavor iconography.
Design & Production Process
Prototyped barrier pouches with matte finish and spot-varnish accents highlighting the aromatic purity of the whole spices.
The Implemented Solution
A complete 12-SKU retail packaging suite with standardized dielines, regulatory compliance, and high shelf impact.
Secured placement across 120+ modern retail gourmet chains; brand recall improved by 40%.
// VISUAL ARTIFACTS & GALLERY
Real Estate Website
Websites and UI/UX • 2025
Have an idea for your brand?
Let's build a distinct brand identity, high-converting digital platform, or packaging system that commands authority.
Start a Project